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At Weave, we deliver a unique blend of sales management and strategic advisement tailored for sustainable growth. Our approach combines action-oriented sales solutions with insightful advisement to ensure long-term success.

Additionally, our Natural Grocery Phone Sales service offers a high-touch, personalized phone call approach for product placement and reorders, providing a pay-for-performance model that ensures no risk and effective ROI.

In every aspect of our services we attend to the details of your brand as if it were our own.

weave sales
Fractional sales

Fractional Sales Management
and Strategic Advisement

Focus on Sales Management:

  • Fractional Sales Management: Flexible, seasoned sales leadership tailored to your needs
  • Sales Tools: Expert creation and ongoing refinement of sell sheets, decks and sales narrative
  • 2x Broker Management: Quarterbacking broker focus and toolset to maximize effectiveness
  • Supporting Distributor Management: Enhancing relationships and performance with distributors
  • Independent Account Support: Personalized attention for individual accounts if part of phone sales

Primarily serving brands with $0-$10M in revenue, we’re ready to help you navigate your unique challenges. 

weave sales

Strategic Advisement Approach:

  • Listen First, Then Advise: We prioritize understanding your unique situation before offering tailored guidance
  • Honest Feedback: We provide unvarnished insights to help you confront blind spots and make informed decisions
  • Long-Term Focus: Our strategies are designed for enduring success, not just short-term metrics or making you feel good
  • Holistic Analysis: Comprehensive examination of all business aspects to develop growth strategies unique to your brand
  • Selective Partnerships: We work closely with a limited number of clients to ensure deep, personalized support
  • Transparent Communication: Expect direct, no-sugar-coating advice aimed at achieving your brand's full potential
weave sales
Learn More
phone sales

Natural Grocery Phone Sales

New Product Placement & Reorders

Unparalleled High-Touch Service That Gets Lasting Results

Weave offers a white-glove personalized phone call approach to product placement and securing reorders, setting us apart from mass email blasts or generic phone calls of typical ‘inside sales’ programs.

Pay For Performance & Fully Customizable:

  • Only pay for successful placements and reorders
  • Set any monthly budget
  • No monthly retainer
  • Start, pause, or stop any time
  • Direct or via distributors
  • No-risk, affordable and effective
  • ROI in 3-4 months

Partner For Short & Long-Term Growth:

  • Personalized phone calls for only your brand
  • Additive service to you and your broker’s efforts
  • Build account density in open DC’s
  • Increase NCG/INFRA ACV
  • Build a data story & diversify your retailers
  • Demonstrate YOY growth to investors
  • Brand update communication campaigns
  • One-off special mission projects

“Weave’s phone sales has been modeled after the successful program I built with inspiration from Dr. Bronner while VP of Sales for Guayaki. Our team has improved and adapted this process to meet the ever-evolving needs of Independent natural grocery stores.”
Mateo Sluder – Weave Founder

Learn More
Service details

Fractional Sales Management

Sales Advisement

$2,000/mo

  • Prepare for distribution/DC opening
  • Ongoing leadership and high-level strategic
  • Sales Roadmap/Playbook Compelling sales
  • Distributor/Broker introduction

Sales Manager

$3,000/mo
1% Net New Retail Revenue​

  • Opening anchor retailers/DC's
  • Or chain retailers if DC’s already opened
  • “2X Effectiveness” broker management
  • If pre-broker, managing sales regionally

VP of Sales

$5,000/mo
2% Net New Retail Revenue

  • Broker management (requires broker partnership)
  • Act as your VP of Sales with company email address – part of your team
  • Faster sales ramping, focused on opening all chain retailers
Contact Us
Service details

Natural Grocery Phone Sales

Our pricing reflects our commitment to delivering lasting results. We focus on successful placements and actively work to confirm and secure reorders through a high-touch, multi-step process that goes beyond simple calls and emails. We do this because we actually care, and we know the importance of a strong brand ROI that will enable long-term partner- ships and a positive experience that you’ll want to share with others. Ultimately, we empower you to take ownership of the relationship with store buyers to ensure optimal success.

Pricing Model

  • $50: per successful placement
  • $25: confirmed / secured reorder

Personalized Product Focus

  • One-on-one buyer communication
  • Tailored emails highlighting your product exclusively
  • Persistent follow-ups until placement is secured
  • If your product is not reordered within 1 month, we work hard to make it happen

Comprehensive Placement Process

  • Direct buyer engagement via phone and email
  • Polished & professional delivery of your unique selling points
  • Sample coordination with tracking sent to stores
  • Distributor liaison for turnover submission & follow-ups to ensure successful delivery of placements

Customized Messaging Crafting:

  • Careful sculpting of phone sales pitches that distil your product’s super-powers and get results
  • Email intros and follow-ups
  • 1-pager sell sheet formulation with our unique winning formula

Customized Placement Strategy:

  • Focus on your preferred store volume
  • Agreed-upon minimum SKU threshold for successful placement
  • Specific merchandising requests (e.g., cold box placement)

Active Reorder Process:

  • 4-week check-ins on product performance via sales reports
  • Proactive reorder encouragement for any that have not reordered
  • Offer hip-pocket first-order discount if needed to extend trial and discovery period

Transparent Reporting:

  • Detailed placement reports
  • Matching of your distributor data for confirming placement/reorder
  • Reorder tracking
  • Buyer/customer sentiment notes
Contact Us

Fractional Sales Management

Sales Advisement - $2,000/mo:

  • Prepare for distribution/DC opening
  • Ongoing leadership and high-level strategic 
  • Sales Roadmap/Playbook
  • Compelling sales narrative/deck
  • Distributor/Broker introduction

Sales Manager - $3,000/mg 1% Net New Retail Revenue

Sales Advisement plus focus on:

  • Opening anchor retailers/DCs
  • Or chain retailers if DC’s already opened
  • “2X Effectiveness” broker management
  • If pre-broker, managing sales regionally

VP of Sales - $5,000/mo, 2% Net New Retail Revenue:

Sales Manager plus:

  • Broker management (requires broker partnership)
  • Act as your VP of Sales with company email address – part of your team
  • Faster sales ramping, focused on opening all chain retailers

Sales Advisement - $2,000/mo:

  • One-on-one buyer communication
  • Tailored emails highlighting your product exclusively
  • Persistent follow-ups until placement is secured
  • If your product is not reordered within 1 month, we work hard to make it happen

Sales Manager - $3,000/mg 1% Net New Retail Revenue

  • Direct buyer engagement via phone and email
  • Polished & professional delivery of your unique selling points
  • Sample coordination with tracking sent to stores
  • Distributor liaison for turnover submission & follow-ups to ensure successful delivery of placements

Customized Messaging CrafVP of Sales - $5,000/mo, 2% Net New Retail Revenue:ting:

  • Careful sculpting of phone sales pitches that distil your product’s super-powers and get results
  • Email intros and follow-ups
  • 1-pager sell sheet formulation with our unique winning formula

Phone Sales

Phone sales to independents for diversified retailer reliance

Early Stage Brands

Empowering early-stage brands with comprehensive services and education

Strategy and Planning

Guiding strategic decision-making for enduring success

Introductions and Partnerships

Connecting Your Brand with Key Partners for Growth

Managed For You

Elevating Your Brand with Comprehensive Sales Management

Coaching and Skill Development

Empowering Your Team with Targeted Coaching

At Weave, we deliver a unique blend of sales management and strategic advisement tailored for sustainable growth. Our approach combines action-oriented sales solutions with insightful advisement to ensure long-term success. 

Additionally, our Natural Grocery Phone Sales services offers a high-touch, personalize approach for product placement and reorders, providing a pay-for-performance model that ensures no risk and effective ROI, while partnering with your brand for both short and long-term growth. 

We help lead and support weekly sales calls and are available daily for messages and check-ins.

We attend to the details of your brand as if it were ours.

Natural Grocery Phone Sales

New Product Placement & Reorders

Unparalleled High-Touch Service That Gets Lasting Results

Pay For Performance & Fully Customizable:

  • Only pay for successful placements and reorders
  • Set any monthly budget
  • No monthly retainer
  • Start, pause, or stop any time
  • Direct or via distributors
  • No-risk, affordable and effective
  • ROI in 3-4 months

Partner For Short & Long-Term Growth:

  • Personalized phone calls for only your brand
  • Additive service to you and your broker’s efforts
  • Build account density in open DC’s
  • Increase NCG/INFRA ACV
  • Build a data story & diversify your retailers
  • Demonstrate YOY growth to investors
  • Brand update communication campaigns
  • One-off special mission projects

“Weave’s phone sales has been modeled after the successful program I built with inspiration from Dr. Bronner while VP of Sales for Guayaki. Our team has improved and adapted this process to meet the ever-evolving needs of Independent natural grocery stores.”
Mateo Sluder – Weave Founder

Learn More
OUR TESTIMONIALS

What Makes Us Unique?

Mateo is one of the most genuine, authentic relationships I have had in my 8 years in the convenience retail industry. He is greatly passionate about anything he represents while inspiring others to come to their own decisions.
Adam GillemAssociate Category Manager, Beverages, Pilot Flying J (#12 Largest Convenience Retailer)
I consider Mateo a skillful leader, mentor, and friend. Working as a direct report on Mateo’s sales team was one of the periods of fastest growth within my own personal and career development. His style is supportive, positive and real. An authentic spirit. I found myself consistently walking away from our conversations feeling up-lifted, respected, and with a renewed spark of excitement to succeed. His work ethic and focus are unmatched, with a tireless eye to detail. He is skilled in implementing effective strategies leading to impressive sales growth within our organization.
Brea ObendorfGuayaki Eastern Regional + Grocery Sales Cebadora
Look, nothing will take the place of experience, and Mateo has got that in spades. In just an hour on the phone with him I got details and numbers I’d been trying to Google for hours, and he covered everything from the tiniest details to bigger picture strategy and market positioning in the context of trends. We’ve received invaluable insight on all aspects of sales, brokerage, distribution, strategy, and even a highly detailed Expo West plan. His clarity and insight are exceptional, his honesty only matched by his positivity, and he’s one of the hardest working humans I’ve met. He’ll go to bat for your brand—and that’s a rare thing to find in an advisor—because he only works with brands he truly believes in. Stop reading this and just hire him if you wanna grow.
Lopa van der MerschFounder & CEO of Rasa Koffee
OUR clients

Meet Our Partners

OUR TEAM

Meet Our Founder

  • Mateo Sluder - Fractional VP of Sales

Mateo Sluder is a seasoned sales leader with over a decade of experience in the natural products CPG and beverage industry, known for his dynamic, unique and results-oriented approach. As VP of Sales at Guayaki Yerba Mate, he played a pivotal role in expanding the team from 40 to over 300 employees and tripling revenue to $72M. During his 11 years at Guayaki, he received extensive mentorship from many great leaders, including one of CPG’s most visionary sales strategists. With this support, he gained deep experience in how to successfully navigate many channels of trade, from Natural to Grocery to Convenience and Food Service. After Guayaki, his strategic leadership at Biotic Brands was instrumental in tripling sales and quadrupling distribution and retail presence, establishing the brand as a premium category leader.

Mateo’s passion for pioneering disruptive market categories is matched by his commitment to building sales teams and strategies that foster growth, culture, and enduring brands. His super powers are building enthusiasm across internal sales teams, external broker and distributor teams, cutting through the noise to stand out in crowded categories and portfolios and bringing all this together with deep strategy to create extraordinary sales.

Mateo’s role involves integrating seamlessly with your team, executing sales strategies, calling upon key buyers, managing sales teams, and providing one-on-one coaching to drive growth and success, while also drawing upon the expertise of a network of strategic advisors in the background.

At Weave, we deliver a unique blend of sales management and strategic advisement tailored for sustainable growth. Our approach combines action-oriented sales solutions with insightful advisement to ensure long-term success.


Additionally, our Natural Grocery Phone Sales services offers a high-touch, personalize approach for product placement and reorders, providing a pay-for-performance model that ensures no risk and effective ROI, while partnering with your brand for both short and long-term growth.

Discover More

30

Years of
Experience

OUR WORK PROCESS

How We Works

Meet Consultant

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Expert Advice

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Proper Solution

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Business Grow

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COMPANY BENEFITS

Building Experience & Give
High Success Rates

Projects Are Completed
0
Clients Are Satisfied
0
Gave Finance Advices
0
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Consulting & finance
company funded in 1886

OUR TEAM

Meet Our Founder

  • Mateo Sluder - Fractional VP of Sales

Mateo Sluder is a seasoned sales leader with over a decade of experience in the natural products CPG and beverage industry, known for his dynamic, unique and results-oriented approach. As VP of Sales at Guayaki Yerba Mate, he played a pivotal role in expanding the team from 40 to over 300 employees and tripling revenue to $72M. During his 11 years at Guayaki, he received extensive mentorship from many great leaders, including one of CPG’s most visionary sales strategists. With this support, he gained deep experience in how to successfully navigate many channels of trade, from Natural to Grocery to Convenience and Food Service. After Guayaki, his strategic leadership at Biotic Brands was instrumental in tripling sales and quadrupling distribution and retail presence, establishing the brand as a premium category leader.

Mateo’s passion for pioneering disruptive market categories is matched by his commitment to building sales teams and strategies that foster growth, culture, and enduring brands. His super powers are building enthusiasm across internal sales teams, external broker and distributor teams, cutting through the noise to stand out in crowded categories and portfolios and bringing all this together with deep strategy to create extraordinary sales.

Mateo’s role involves integrating seamlessly with your team, executing sales strategies, calling upon key buyers, managing sales teams, and providing one-on-one coaching to drive growth and success, while also drawing upon the expertise of a network of strategic advisors in the background.

At Weave, we deliver a unique blend of sales management and strategic advisement tailored for sustainable growth. Our approach combines action-oriented sales solutions with insightful advisement to ensure long-term success.


Additionally, our Natural Grocery Phone Sales services offers a high-touch, personalize approach for product placement and reorders, providing a pay-for-performance model that ensures no risk and effective ROI, while partnering with your brand for both short and long-term growth.

Discover More

30

Years of
Experience

OUR WORK PROCESS

How We Works

Meet Consultant

Lorem Ipsum is simply free
dumy text of the printing
and amet con piscing.

Expert Advice

Lorem Ipsum is simply free
dumy text of the printing
and amet con piscing.

Proper Solution

Lorem Ipsum is simply free
dumy text of the printing
and amet con piscing.

Business Grow

Lorem Ipsum is simply free
dumy text of the printing
and amet con piscing.

COMPANY BENEFITS

Building Experience & Give
High Success Rates

Projects Are Completed
0
Clients Are Satisfied
0
Gave Finance Advices
0
Pellentesque tortor ex, luctus sed aliquet sit amet, molestie at odio. Etiam non commodo, fermentum est et, posuere elit.
  • Suspe ndisse suscipit sagittis leo.
  • Entum estibulum dignissim posuere.
  • Lorem Ipsum gene on the tend to repeat.

Consulting & finance
company funded in 1886